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The Football Blueprint
For clubs, coaches and families

Football operations, ready before kickoff.

The Football Blueprint connects rosters, training, fixtures, availability, wellness and gameday in one role-shaped club system.

14-day free trial · No card needed · Cancel anytime

Live

availability for every fixture — no Thursday phone-around

10

club roles, each with a focused surface

18

original training drills ready to use

10
Role-aware dashboards
Everyone sees only their tools.
1
Connected platform
Data flows — never re-entered.
14-day
Free trial
No card. Run one squad first.
AU
Hosted in Australia
Your club’s data stays local.
One platform, every level

From under-6s and juniors to senior men's & women's — the whole club runs on the Blueprint.

Coach HQ

See it in action

Real screens — from the role-aware dashboard to live gameday. Countdown, availability, training and wellness flags — the coach opens the app and already knows what to do.

  • Live availability bar — no Thursday phone-around
  • Wellness flags surface risk before kickoff
  • One tap to pick the team
thefb.au/dashboard
Coach dashboard
3 days
to kickoff
Gameday & live match
Gameday & live match
Roster & player profiles
Roster & player profiles
Wellness & readiness
Wellness & readiness

One app, three jobs done

Everything your team needs

From the first registration to the final whistle — the whole club runs on one connected platform.

Gameday & tactics

Pick your XI on a formation pitch, set in & out of possession shapes, then run the live matchday — all from one place.

Formation boardLive subsMatch report
Teams & rosters

Player profiles, positions, photos, medical and guardians — all in one place.

Fixtures & availability

Schedule matches, see recent form, and know who's available in a tap.

Training & season plan

Design sessions on a pitch and periodise the whole season into blocks.

Wellness & development

Daily check-ins, body-soreness mapping, readiness and player growth.

Communication

Safe, simple messaging and notifications for the whole squad.

Why clubs switch

Stop running your club on guesswork

Spreadsheets, paper team-sheets and a dozen WhatsApp groups. There's a calmer way.

The old way
  • Chasing availabilityEndless WhatsApp polls, half unread
  • Picking the teamNames scratched off a paper list
  • Sharing fixturesTexting match times to confused players
  • Team communicationCoaches handing out personal numbers
  • Medical infoAllergies buried in registration forms
  • Player developmentNotes lost between seasons
  • Who can see whatOne giant shared spreadsheet
The Blueprint way
  • Chasing availabilityLive status updates instantly
  • Picking the teamSelect the squad from live availability
  • Sharing fixturesExport fixtures straight to Google Calendar
  • Team communicationAll messaging stays inside the club
  • Medical infoPermission-gated to coaches & admins only
  • Player developmentGoals + coach feedback tracked per player
  • Who can see what10 roles each see only their own tools
Availability and squad selection
Matchday, sorted

Know your XI before kickoff

Availability comes in live, so squad selection takes a tap — not a Thursday-night phone-around.

  • Players & parents tap Available / Maybe / Out
  • Live totals per fixture, no chasing
  • Pick the squad straight from the list
Duty of care, built in

Know who's ready — not just who's available

How are the players looked after? Who's carrying a knock? Who can see medical information? These are the questions a committee has to answer for — the Blueprint answers them out of the box.

  • Daily readiness check-insSleep, fatigue, mood, soreness and stress — a few taps before training, scored into a readiness number a coach can act on.
  • A 13-region body mapPlayers log exactly where it hurts, head to foot — and the worst area drives the day's soreness score.
  • Flags before kickoffLow readiness surfaces on the coach's dashboard beside availability — a tight hamstring becomes a Thursday conversation, not a Saturday surprise.
  • Medical details stay gatedConditions and allergies are visible to coaches and admins only — the same role gates covered under Safeguarding & trust below.
  • Development that outlasts the seasonGoals and coach feedback live on the player's record — not in a departing coach's notebook — and carry across to next season.
Wellness readiness and body-soreness overview
Safeguarding & trust

Safe by default — and ready when you've got juniors

Whatever the level, the things a club committee has to answer for are handled out of the box — with extra protection where children are involved.

Australian-hosted data

All club information is stored in the Firebase Australia region.

Protected sensitive info

Medical details and contacts are gated to coaches and admins only.

Private contact details

Messaging stays within the platform — no personal phone numbers shared.

Role-based access

10 distinct roles mean parents and players only ever see a limited view.

Custom permissions

Admins create custom roles to control exactly who can see and do what.

Free for players & families

One club subscription — players (and parents for juniors) join free by QR or link.

No ads, ever

Your club's attention isn't for sale — no popups, no sponsored feeds, no ad-funded surprises.

Support from the builders

Questions answered by the people who make the product — not a ticket queue.

Shaped for every role

Nobody drowns in tools they don't need. Each person sees a clean surface built for what they do — a parent's app looks nothing like a coach's.

Technical DirectorClub AdminHead CoachAssistantTeam ManagerParentPlayerScoutFederation AdminDeveloper
10
role-aware dashboards
One login. The right tools for everyone — and child-safeguarding built in from the start.
Connected

Plays nicely with your club's tools

The Football Blueprint connects with the tools clubs already rely on.

Google CalendarDriblstripe
Coaching, elevated

Pro-level sessions, planned in minutes.

Design drills on a real pitch canvas, let AI draft a session around your focus, and periodise the whole season into blocks — tools no team app at this price gets close to.

Your AI assistant coach

Sessions drafted, reports written, questions answered

The Blueprint puts Claude to work inside the tools you already use — so the hours between training nights go to coaching, not admin.

Sessions from a single focus

“Give me a pressing session for U14s.”

Name the age group, the minutes and the focus — AI drafts the warm-up, drills and final game straight onto the designer's pitch canvas, yours to edit.

Match reports parents actually read

Full-time. Now tell the story.

The goals, cards and subs logged during the live match become a warm, parent-ready report — the score, the key moments and an encouraging takeaway.

Ask Claude, on any page

“Who hasn't confirmed for Saturday?”

A role-aware assistant that answers from your club's real data and can take you straight to the right screen — and it always asks before changing anything.

Private by design

Claude sees your fixtures, availability and squad context to do its job — never medical details, dates of birth or contact details. And AI is optional: skip it entirely, or a club admin can switch it off for the whole club.

AI features are included on Starter plans and up — and in every 14-day trial.

Founding clubs

Be one of the first clubs on the Blueprint

The Blueprint is new — and that's the deal. Founding clubs get a direct line to the people building it: your requests shape the roadmap, your feedback lands in the next release, and your founding price is locked in as the platform grows.

  • Direct input on the roadmap — tell us what your club needs next
  • Founding pricing locked in for as long as you stay subscribed
  • Hands-on help bringing your roster and fixtures across
Sound like your club?

Start the 14-day trial, or talk to us first — either way you'll deal with the people who build the product.

Simple pricing

Start with a 14-day free trial — no card required. Then pick the plan that fits your club. (Prices in AUD, + GST.)

Team
One team, the essentials
$39/mo+ GST
$390/yr if billed yearly
  • Roster, fixtures & availability
  • Gameday & training tools
  • Leagues & ladders
Start 14-day trial
Starter
Small clubs getting started
$79/mo+ GST
$790/yr if billed yearly
  • Everything in Team, plus:
  • AI session generator & match reports
  • Recruitment pipeline
Start 14-day trial
Most popular
Pro
Growing multi-team clubs
$149/mo+ GST
$1490/yr if billed yearly
  • Everything in Starter, plus:
  • Custom roles & permissions
  • Members & invites at scale
Start 14-day trial
Elite
Academies & federations
$279/mo+ GST
$2790/yr if billed yearly
  • Everything in Pro, plus:
  • Leagues & competitions
  • Priority support
Start 14-day trial
Compare plansTeamStarterProElite
Teams1412Unlimited
Members40150500Unlimited
AI sessions & match reports
Recruitment pipeline
Custom roles & permissions

One subscription covers your whole club — players & parents join free by invite.

Questions

What committees ask us

Does it work for senior teams as well as juniors?

Yes — from under-6s to senior men's and women's. The whole club runs on one platform, with extra safeguarding where children are involved.

Do players and parents need to download a separate app?

No — they join with a QR code or link and get a simple, limited view. Nothing complicated to install.

Can we trial it with just one team first?

Yes. Start a 14-day trial with no credit card and run a single squad before rolling it out club-wide.

Where is our club's data stored?

In the Firebase Australia region — your club's information stays on Australian soil.

What exactly can parents see?

A limited, role-appropriate view. Sensitive details like medical info stay gated to coaches and admins.

Can parents mute reminders?

Yes — Settings has per-category switches for training reminders, availability chasers, wellness check-ins and the weekly digest, and parents can pause reminders per child. Account and billing emails always arrive.

Is there a cost for parents and players?

No. The club pays one subscription; parents and players are free.

Can we switch the AI features off?

Yes. A club admin can turn AI off for the whole club with one toggle in Settings — it covers Ask Claude, AI session designs and AI match reports. Even when on, AI never changes anything without a person confirming.

How hard is it to cancel?

No lock-in — manage or cancel anytime from the billing portal, and the 14-day trial needs no card.

How long does setup take?

Most clubs are running within a weekend — invite members by QR or link, and set up roles in minutes.

What does the club actually pay?

One subscription in AUD (+ GST), billed monthly or annually. Payments are handled securely by Stripe.

We're required to use PlayHQ, Squadi or Dribl — does this replace that?

No — registration stays wherever your federation requires it. The Blueprint runs everything after registration: teams, training, availability, gameday, wellness and communication. Dribl fixtures and ladders sync in automatically, and the roster CSV import brings your players across in one go.

How do you stack up against TeamSnap, Spond or Squadi?

We keep honest, side-by-side comparison pages — thefb.au/compare/teamsnap, /compare/spond and /compare/squadi — covering pricing, features and who each tool suits. Short version: they're strong on logistics; the Blueprint adds coaching, wellness and the whole-club layers.

Ready to get organised?

Set up your club in minutes. Free to try, no card needed.

Get started